I am currently in Austin for South By Southwest Film and Interactive conference and festival. I’m here with the From Here to Awesome team, meeting (and recruiting) filmmakers, finding screening partners and shooting video for the educational component.
I’ve also been invited to speak on a panel about short films. The panel is on Tuesday, March 11 at 11am, in room 15 of the Austin Convention Center. Friends Jigar Mehta and Brent Hoff are on the panel with me.
Is it the Golden Age of Short Film? People keep saying it is, but I doubt many filmmakers have felt the gold yet. Some short films are bringing in more money than most award winning documentary’s are being sold for. Find out what is the best way to capitalize on these new potential revenue streams as Filmmakers and industry experts discuss if this will really finally elevate/free shorts to become an art form and not just a stepping stone to features.
Last week, at Sundance, I managed to squeeze in a quick meeting with Scott Kirsner, who writes one of my favorite blogs, Cinematech. Scott was in Park City to a panel called Digital Opportunities for Creatives, which I missed because it was after I left town. But we had a few minutes to talk about said opportunities, and Scott interviewed me on video for his blog.
Brian’s a smart guy… we mostly talked about the importance of collecting information about your fans (and who’s a super-fan versus someone who’s just mildly interested in your movie). We also touched on the deal that ‘Four Eyed Monsters’ did with YouTube and Spout, where YouTube offered the full movie for free, and Spout served as a sponsor, paying the filmmakers a buck for every new member who joined after watching the movie on YouTube.
Check out Scott’s original post and take a minute to look at some of the other posts on his site.
I’m heading out to Park City in a couple hours for the Sundance Film Festival. I’ll be video blogging, focusing mainly on the panels. But I’ll also be keeping an eye out for intelligent discussions and talks in non-Sundance venues. The plan is to post one video per day with a commentary and whatever additional resources are appropriate. The videos will be posted here and on Filmmaker Magazine’s site.
If you’re going to be at Sundance and would like to meet up, drop me a line or find me by following me on Twitter. Have fun and remember: carry your phone charger at all times, and be careful opening the toothpaste that first time.
Peter Goldwyn and I disagreed on a few things, which made for a fun and interesting discussion. He seems like a smart guy, and it was good to hear from Peter and Clémence, who have very different sets of experiences.
Correction: In our discussion, I compared the theatrical film industry to the bottled water industry. I mis-stated some figures. Upon further research, I realized that the global bottled water business generates $50bn, whereas the U.S. market is closer to $10 billion (source: ResearchBuy MarketWikis). However, this is still more than the annual U.S. theatrical gross of $9.49bn (source: MPAA). So I think my point is still valid.
I’m looking forward to this panel, because it’s a new batch of panelists for me, different from the usual suspects at Vancouver, IFP Market and London. We’ll be discussing some of the same topics as past panels: on-demand theatrical booking, content discovery, the up-scaling of the theatrical experience. But the added perspective of the bigger-budget, older-school Goldwyn and Zeitgeist representatives should be interesting, and if we’re very, very lucky, maybe we’ll see another showdown. Aaron will also ask us about how the writers strike ties into Internet distribution. One of the greatest consequences of Internet distribution is a shift in power, so we should have a lot to talk about.
