Brian Chirls

Building an Online Audience

Last week, at Sundance, I managed to squeeze in a quick meeting with Scott Kirsner, who writes one of my favorite blogs, Cinematech. Scott was in Park City to a panel called Digital Opportunities for Creatives, which I missed because it was after I left town. But we had a few minutes to talk about said opportunities, and Scott interviewed me on video for his blog.

Brian’s a smart guy… we mostly talked about the importance of collecting information about your fans (and who’s a super-fan versus someone who’s just mildly interested in your movie). We also touched on the deal that ‘Four Eyed Monsters’ did with YouTube and Spout, where YouTube offered the full movie for free, and Spout served as a sponsor, paying the filmmakers a buck for every new member who joined after watching the movie on YouTube.

Check out Scott’s original post and take a minute to look at some of the other posts on his site.

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Sundance 2008 Video Blog

I’m heading out to Park City in a couple hours for the Sundance Film Festival. I’ll be video blogging, focusing mainly on the panels. But I’ll also be keeping an eye out for intelligent discussions and talks in non-Sundance venues. The plan is to post one video per day with a commentary and whatever additional resources are appropriate. The videos will be posted here and on Filmmaker Magazine’s site.

If you’re going to be at Sundance and would like to meet up, drop me a line or find me by following me on Twitter. Have fun and remember: carry your phone charger at all times, and be careful opening the toothpaste that first time.

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