Building an Online Audience
Last week, at Sundance, I managed to squeeze in a quick meeting with Scott Kirsner, who writes one of my favorite blogs, Cinematech. Scott was in Park City to a panel called Digital Opportunities for Creatives, which I missed because it was after I left town. But we had a few minutes to talk about said opportunities, and Scott interviewed me on video for his blog.
Brian’s a smart guy… we mostly talked about the importance of collecting information about your fans (and who’s a super-fan versus someone who’s just mildly interested in your movie). We also touched on the deal that ‘Four Eyed Monsters’ did with YouTube and Spout, where YouTube offered the full movie for free, and Spout served as a sponsor, paying the filmmakers a buck for every new member who joined after watching the movie on YouTube.
Check out Scott’s original post and take a minute to look at some of the other posts on his site.
This entry was posted on Friday, February 1st, 2008 at 8:24:36 pm and is filed under Articles, Business, Tech, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
on Monday 02.11.08 at 4:13:02 pm A-game wrote:
seriously…seriously
on Thursday 09.04.08 at 11:53:12 pm Some Guy wrote:
Seriously… have you ever really tried to use Spout? Booorrring. Does anyone really know the point of that site or why one should squander time on it? Sorry Spout… I just can’t figure you out
on Thursday 10.02.08 at 5:44:36 pm James wrote:
Hola Chris . .how do you find time to keep all your many & various posts, blogs, youtube vids, twitters, tweets et al plus make / produce “content” . .you know . .the stuff we used to call films . .
on Monday 10.13.08 at 7:19:20 pm Brian wrote:
Thanks, James.
At the moment, I don’t have time. I’m way behind on blog posts, videos, etc. The rest just takes a very long time. But I think it will prove to be worth it.
The name’s Brian, by the way.